Methodical WritingWriting for You | Writing About You | Writing Workshops
... that it did not exist I get questions all the time about the 'right' way to use punctuation, as if there are universal, inherent, absolute and naturally correct ways to use punctuation, as if punctuation has 'laws' in the same way that physics...
William Butler Yeats wrote one of my favorite love poems of all time. It’s called “A Drinking Song,” and it’s only six lines long: Wine comes in at the mouthAnd love comes in at the eye;That’s all we shall know for truthBefore we grow old and die.I...
On why you have to ‘do editing’ to become a better editor.
Use this technique to get a draft story going.
Brand storytellers could do better if they focused customer needs.
Make sure your writers see the forest from the trees.
Aphorisms are short statements, usually in the form of observations or instructions, that express a general truth. The best aphorisms are effective attention-getters, and they’re easy to memorize. Two of my favorite examples are “Measure twice, cut...
A part-time job taught me some valuable marketing lessons.
Good writers vary the lengths of their sentences to achieve specific effects.
If you’re into the intersection of writing, language and philosophy, I recommend this book.
It may not be the best meme I've ever made, but it's my favorite. I can't help but poke a little fun at the way we use language in marketing contexts, even if exaggeration is a powerful rhetorical device.