Should Every Marketer Demo Coffee at Costco?

Should Every Marketer Demo Coffee at Costco?

I knew this guy—let’s call him John. We occasionally worked together sampling coffee at Costco for a regional coffee roaster. Every weekend, the roaster sent teams of two-to-three people to Costcos all over the region. People came to our booth, asked for samples, we...
A Writing Lesson in Sentence Length

A Writing Lesson in Sentence Length

Maybe you never knew this, or maybe you learned it a long time ago and forgot: Good writers are good at varying the lengths of their sentences. Sentence length contributes to style, which contributes to meaning and also makes writing more interesting to read. Here’s a...
What Is a Sentence Anyway?

What Is a Sentence Anyway?

One of my favorite books about writing is Virginia Tufte’s Artful Sentences: Syntax as Style. Tufte surveys the many forms that sentences can take and illustrates all those possibilities with choice examples. The book itself is a testament to the flexibility of what...