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Why Writers and Marketers Don’t Agree on the Nature of Good Storytelling

Why Writers and Marketers Don’t Agree on the Nature of Good Storytelling

by Andy Brown | Jan 28, 2020 | Writing + Commentaries

An acquaintance of mine left a lucrative career in marketing and sales to start a bakery. Her signature item is a carrot cake. Like a good marketer, she researched the competition before launching her business. “What I learned is that people have different...
One Billion or 1B? You’re Asking the Wrong Question

One Billion or 1B? You’re Asking the Wrong Question

by Andy Brown | Jan 28, 2020 | Writing + Commentaries

I found myself eavesdropping at a cafe. Two coworkers from a nearby marketing communications firm came in for coffee and sat on the couches near me. One was an account director, the other a copywriter. They talked about content for a client’s social media campaign....
There’s More to Thought Leadership Than Aphorism

There’s More to Thought Leadership Than Aphorism

by Andy Brown | Jan 28, 2020 | Writing + Commentaries

Aphorisms are short statements, usually in the form of observations or instructions, that express a general truth. The best aphorisms are effective attention-getters, and they’re easy to memorize. Two of my favorite examples are “Measure twice, cut once” and “Make do,...

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