by Andy Brown | Jan 28, 2020 | Writing + Commentaries
An acquaintance of mine left a lucrative career in marketing and sales to start a bakery. Her signature item is a carrot cake. Like a good marketer, she researched the competition before launching her business. “What I learned is that people have different...
by Andy Brown | Jan 28, 2020 | Writing + Commentaries
I found myself eavesdropping at a cafe. Two coworkers from a nearby marketing communications firm came in for coffee and sat on the couches near me. One was an account director, the other a copywriter. They talked about content for a client’s social media campaign....
by Andy Brown | Jan 28, 2020 | Writing + Commentaries
Aphorisms are short statements, usually in the form of observations or instructions, that express a general truth. The best aphorisms are effective attention-getters, and they’re easy to memorize. Two of my favorite examples are “Measure twice, cut once” and “Make do,...
